Seattle-based skincare brand known for its sensorial, plant-based formulas and minimalist, shelfie-worthy aesthetic.
ORIGIN
USA
PRICE TIER
premium
Founded in a Seattle kitchen in 2011 by Julia Wills and Alexander Kummerow, Herbivore Botanicals pioneered the clean beauty movement with its aesthetically pleasing, non-toxic skincare. The brand began on Etsy, born from a desire to create natural, effective solutions for sensitive skin, inspired by Wills's background in natural medicine and Kummerow's design sensibilities. Herbivore is known for its sensorial products, combining potent botanicals, natural fragrances, and luxurious textures to turn daily routines into enjoyable rituals. Signature products like the Lapis Blue Tansy Face Oil and Blue Tansy Resurfacing Clarity Mask gained a loyal following for their gentle yet effective results.