heretic

Founded in 2015 by perfumer Douglas Little, Heretic is a Los Angeles-based fragrance house that disrupts the conventions of clean beauty. The brand’s mission is to reveal the “provocative side of naturals,” creating scents that embrace the raw, unpolished beauty of botanical ingredients. Using ancient perfumery traditions, each fragrance is handcrafted in small batches from naturally derived materials, including essential oils and absolutes blended in organic, non-GMO sugarcane alcohol. All products are non-gendered, vegan, and cruelty-free, reflecting a commitment to transparency and plant-based luxury.

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