New York-based label known for its workwear-inspired streetwear and signature orange branding.
ORIGIN
USA
PRICE TIER
premium
Founded in 2016 by the multi-disciplinary artist Heron Preston, the brand emerged from New York's downtown scene with a unique fusion of luxury and utilitarian aesthetics. A Parsons School of Design graduate and former art director for Kanye West's Yeezy, Preston leverages a deep understanding of youth culture, honed through his work with Nike and as a co-founder of the Been Trill collective alongside Virgil Abloh and Matthew Williams. The label is recognized for its workwear-redefined separates, characterized by the use of a signature bright orange, Cyrillic lettering for "style" (СТИЛЬ), and graphic prints of herons.