Los Angeles-based activewear brand known for its minimalist, fashion-focused design using luxury Italian technical fabrics.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
HÉROS is a Los Angeles-based activewear label founded in 2017 by Joni Kilmurry, a former fashion and celebrity stylist with a background at Levi's. The brand was established to create versatile, essential pieces through a fashion lens, rather than a traditional fitness perspective. Initially launched with a small collection of silk separates, the brand pivoted during the pandemic to focus on activewear, which has since become its signature. Known for its clean, elevated aesthetic, HÉROS creates a uniform of "hero" pieces designed to transition effortlessly from the studio to the street.
$44.00$133.00
$34.00$156.00
$34.00$73.00
$44.00$133.00
$24.00$104.00
$24.00$25.00
$24.00$25.00
$38.00$62.00
$44.00$133.00
$34.00$156.00
$34.00$73.00
$44.00$133.00
$24.00$104.00
$24.00$25.00
$24.00$25.00
$38.00$62.00
This official brand page details the founder story of Joni Kilmurry, a former fashion stylist. It outlines her background, from the Glasgow School of Art to Levi's, and her vision for creating HÉROS as a collection of essential active pieces through a fashion lens.
This article on the 'athluxe' trend features HÉROS as a prime example of sophisticated activewear. It includes direct quotes from founder Joni Kilmurry about her vision to create a fashion-focused activewear brand with versatile pieces suitable for both workouts and leisure.
The luxury retailer SSENSE provides a brand profile for HÉROS, summarizing its ethos. It highlights the brand's founding in 2017 by stylist Joni Kilmurry and its focus on versatile, multipurpose basics made from luxurious Italian fabrics that serve purposes beyond the gym.
This profile by the creative agency behind the brand's launch details the creation of its minimalist and refined identity. It includes a testimonial from founder Joni Kilmurry and notes the brand's successful launch in the September issue of Vogue.