heros

HÉROS is a Los Angeles-based activewear label founded in 2017 by Joni Kilmurry, a former fashion and celebrity stylist with a background at Levi's. The brand was established to create versatile, essential pieces through a fashion lens, rather than a traditional fitness perspective. Initially launched with a small collection of silk separates, the brand pivoted during the pandemic to focus on activewear, which has since become its signature. Known for its clean, elevated aesthetic, HÉROS creates a uniform of "hero" pieces designed to transition effortlessly from the studio to the street.

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