A Canadian lifestyle brand known for its modern-nostalgic backpacks and travel-focused, everyday accessories. [2, 6, 8]
ORIGIN
Canada
PRICE TIER
mid
Founded in 2009 by brothers Lyndon and Jamie Cormack, Herschel Supply Co. translates a sense of vintage Americana and travel nostalgia into a global accessories brand. The Vancouver-based company is named after a small Saskatchewan town where three generations of their family grew up, embedding a story of heritage into its modern, functional designs. The brand was born from the brothers' shared frustration with the lack of stylish yet accessible backpacks, leveraging their backgrounds in apparel sales to fill a gap in the market. Herschel quickly became recognized for its signature silhouettes like the Little America backpack, which blends classic mountaineering style with contemporary needs, featuring details like faux-leather straps and padded laptop sleeves.