Los Angeles streetwear brand known for its casino-inspired graphics, bootleg-style sneakers, and ties to podcast culture.
ORIGIN
United States
PRICE TIER
mid
SPECIALIZATION
MEN
Founded in 2020 in Los Angeles by former No Jumper podcast host Lil House Phone and MADE Blanks founder John Koo, High Rollers 777 emerged from the intersection of internet hip-hop culture and underground streetwear. The brand initially gained traction with its signature sneakers—skate shoes and classic court silhouettes featuring dice motifs and bold colorways that playfully subvert iconic footwear designs.