hill house home

Hill House Home is a fashion and lifestyle brand founded by Nell Diamond in 2016. Initially focused on bedding and home goods, the brand experienced a significant pivot after its signature "Nap Dress," introduced in 2019, became a viral sensation during the COVID-19 pandemic. This comfortable yet stylish smocked dress established a dedicated fanbase, dubbed #NapDressNation, and defined a new era of work-from-home fashion. The brand's aesthetic is rooted in a timeless, feminine design approach that aims to bring "beauty and joy to everyday rituals." Now a comprehensive lifestyle brand, Hill House Home has expanded its offerings to include women's apparel, bridal, baby and kids, and accessories alongside its original home collections. It utilizes a 'drop' model for new collections, creating buzz similar to streetwear brands, and targets a Millennial audience with accessible luxury products. The brand's success is built on a strong community and a customer-led approach to design.