hinnominate

Launched in 2021 by Argentine-born Italian celebrities Belén, Cecilia, and Jeremias Rodriguez, Hinnominate is a fashion brand rooted in the concept of elevated comfort. The project was developed in partnership with the Italian company Dream Project Spa, translating the siblings’ shared passion for fashion into a tangible collection. The brand’s core identity is built on “street couture,” a blend of relaxed loungewear with a sophisticated, stylish edge. Its primary inspiration comes from the off-duty style of American celebrities, focusing on creating versatile pieces that are both comfortable and chic.

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