hinok

Founded in South Korea, hinok is a minimalist beauty and lifestyle brand rooted in the natural resources of Jeju Island. The brand is built on a single material principle: utilizing the leaves and branches shed during the routine pruning of Jeju’s Hinoki Cypress forests. This upcycled cypress water forms the foundation of hinok’s clean, vegan formulations, which are free of artificial fragrances and sulfates. The brand’s core product lines include subtle, forest-scented fabric sprays, nourishing hand balms, and gentle body care items that bring a sense of calm and wellness to everyday rituals. Designed with a quiet, refined aesthetic, hinok appeals to consumers seeking sustainable, practical luxury.

See more