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hipanema

French jewelry brand known for its signature magnetic cuff bracelets and colorful, Brazilian-inspired bohemian design.

ORIGIN

France

PRICE TIER

affordable

SPECIALIZATION

WOMEN

Founded in 2012 by Parisian designers Delphine and Jenny after a trip to Rio de Janeiro, Hipanema is a French jewelry and accessories brand rooted in coastal escapism. The founders, inspired by the vibrant colors of Bahia ribbons, launched the label with a signature product: a multi-strand cuff bracelet featuring beads, seashells, and woven threads, all united by a distinctive magnetic clasp. This innovative design transformed traditional Brazilian wish bracelets into effortless, statement-making accessories, quickly establishing the brand’s bohemian aesthetic.

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