Performance footwear brand bringing its signature maximalist cushioning and vibrant, chunky aesthetic to young athletes.
ORIGIN
France
PRICE TIER
premium
Founded in 2009 in the French Alps by former Salomon employees Nicolas Mermoud and Jean-Luc Diard, Hoka revolutionized running with its maximalist, oversized outsoles. In April 2023, the brand officially expanded its "Fly Human Fly" ethos to the next generation with the launch of Hoka Kids. This dedicated youth division translates the brand’s signature performance technologies—such as the Meta-Rocker geometry and high-volume cushioning—into kid-centric designs built for playground durability and developing feet.