Los Angeles-based streetwear label known for its playful, nostalgia-driven basics and unfiltered cultural commentary.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2017 by Nick Holiday—former stylist for the music collective Brockhampton—Holiday is a Los Angeles-based streetwear label rooted in nostalgia and unfiltered expression. The brand initially gained notoriety for its satirical NY/LA caps, which merged the Yankees and Dodgers logos before receiving a cease-and-desist from Major League Baseball. Today, Holiday focuses on elevating streetwear staples like custom-dyed hoodies, graphic tees, and relaxed bottoms through a highly personal, narrative-driven design approach. Its aesthetic is defined by a playful use of color, tongue-in-cheek graphics, and references to early 2000s pop culture and Midwestern mall nostalgia. Worn by musicians and creatives, including Dylan Brady of 100 gecs, the label resonates with a younger audience seeking approachable yet distinctive pieces that validate its deep ties to the indie music scene.