A US-based skincare brand offering holistic, situational solutions with clean, clinically-driven formulas for optimal skin health.
ORIGIN
USA
PRICE TIER
premium
Launched in 2019, HoliFrog is a skincare brand built on the philosophy of “Situational Skincare.” The name combines “Holi” for a holistic approach and “Frog,” inspired by the amphibian's permeable skin, which absorbs everything in its environment. This concept highlights the importance of using beneficial, non-irritating ingredients, especially during cleansing when skin is most receptive. The brand was co-founded by Emily Parr and Majeed Hemmat, who aimed to create potent, nutrient-rich formulas that function like serums within a cleansing format. Initially launching with a focus on facial washes, HoliFrog has since expanded into a full regimen including serums, moisturizers, and treatments.