SoCal-inspired teen retailer known for its laid-back beach aesthetic and accessible, inclusive casual wear.
ORIGIN
USA
PRICE TIER
mid
Founded in 2000 as an Abercrombie & Fitch subsidiary, Hollister Co. was originally conceptualized with a fictional 1922 backstory to evoke the sun-drenched spirit of Southern California. While the "surf shack" store interiors and dark lighting defined its early years, the brand has since evolved into a global teen staple known for its inclusive sizing and laid-back, optimistic vibe.