British childrenswear brand known for its innovative color-changing raincoats and playful, weather-proof designs.
ORIGIN
United Kingdom
PRICE TIER
mid
Founded in 2012 by siblings Jack and Fleur, Holly and Beau is a British childrenswear brand born from a desire to make rainy days more engaging. The founders, noticing the dullness of traditional children's waterproofs during a particularly wet summer, developed an innovative color-changing technology inspired by baby products. This signature feature transforms their garments when exposed to water, revealing vibrant patterns that return to their original state once dry.