French men's underwear brand founded in 1968, known for its innovative support and comfort-focused design.
ORIGIN
France
PRICE TIER
premium
Founded in Marseille, France, in 1968, HOM revolutionized the men's underwear market by introducing designs focused on superior comfort and support. The brand's history is marked by technical innovation, including the creation of the first underpants with a supportive pouch and the signature HO1 horizontal opening. This dedication to functional design established HOM as a specialized name in men's essentials, blending technical skill with a distinctly masculine style.