Pioneering French streetwear brand known for its hip-hop roots and relaxed, timeless designs.
ORIGIN
France
PRICE TIER
premium
Founded in 1992 by Alexandre Guarneri, Homecore is considered France's first streetwear brand, born from the Parisian hip-hop scene. Initially rooted in the "Peace, Love, Unity, and Having Fun" values of the Zulu Nation, the brand offered bold, graffiti-inspired apparel. As the hip-hop movement became more commercialized, Guarneri shifted the brand's focus away from overt streetwear trends and toward a more timeless and refined aesthetic. Today, Homecore produces menswear and a smaller womenswear collection characterized by comfortable materials, functional details, and a relaxed-yet-chic style. Signature elements include a red stitch detail running down the spine of garments, symbolizing balance and alignment.