A direct-to-consumer brand engineering comfortable, supportive shapewear and intimates that challenge industry conventions.
ORIGIN
USA
PRICE TIER
premium
Launched in 2018, Honeylove was born from founder Betsie Larkin’s search for effective shapewear that wouldn’t roll down or compromise on comfort during her career as a touring EDM vocalist. What began as a personal project, funded by a viral Kickstarter campaign, has evolved into a full line of technically designed intimates, including wireless bras, tanks, and bodysuits. The brand’s core products, like the SuperPower Short, feature patented designs with targeted compression panels and flexible boning structures that sculpt the body while ensuring garments stay in place. Larkin’s background in music, rather than fashion, informed a data-driven approach to design; the company spends years developing each product, incorporating extensive customer feedback and wear-testing to refine fit and function.