New York-based luxury streetwear label known for its subversive, gender-fluid designs and avant-garde approach to fashion.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2006 by Shayne Oliver and Raul Lopez, Hood By Air (HBA) emerged from New York City's underground club scene to become a pioneering force in luxury streetwear. The brand quickly gained a cult following for its deconstructed and provocative designs, which challenged conventions of race, gender, and consumer culture. HBA's aesthetic, described by Oliver as "ghetto gothic," blended graphic-heavy streetwear with avant-garde silhouettes, capturing the energy of queer and youth subcultures. Signature items included oversized hoodies, graphic tees with bold logos, and experimental outerwear. The brand's disruptive runway shows, often featuring street-cast models and performance art, made it a highlight of New York Fashion Week and earned it prestigious accolades, including the LVMH Special Prize in 2014.