Texas-based western action sports brand known for its modern hats and apparel rooted in authentic rodeo culture.
ORIGIN
USA
PRICE TIER
mid
Launched in 2009 by former rodeo competitor Joey Austin, Hooey is a Texas-based brand that bridges traditional Western grit with a modern action sports edge. Inspired by observing young rodeo athletes adopting surf and skate styles, Austin created Hooey to offer a progressive alternative within the Western apparel market. The brand, whose name references the final knot in tie-down roping, started with just two hat designs and has since expanded into a full lifestyle collection including graphic tees, performance outerwear, handcrafted footwear, and accessories for men, women, and youth.