hootie hoo

Founded in 2021 in Vermont by outdoor industry veteran Claire Zhu, Hootie Hoo was born from a desire to create highly technical, purpose-built outerwear exclusively for children. Frustrated by kids' gear that was merely a scaled-down version of adult apparel, Zhu—a former developer at Burton—designed a line that prioritizes maximum waterproofing, breathability, and durability. The brand's signature style is defined by its vibrant, color-blocked snowsuits, insulated bibs, and jackets that feature grow-with-me cuffs and intuitive details like the "Zero Trace Pocket" for carrying out trash.

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