Miami-based watch accessory brand known for its brightly colored and camouflage rubber straps for luxury timepieces.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in 2014 by Mark Margulies in Miami, Florida, Horus Straps emerged as a disruptive force in the traditional luxury watch accessory market. Margulies, who started the brand while in college, recognized a gap in the conservative world of haute horlogerie and introduced bold, Miami-inspired aesthetics to aftermarket straps. The brand is best known for its signature camouflage patterns and vibrantly colored vulcanized rubber straps, designed specifically to fit prestigious timepieces from houses like Audemars Piguet, Rolex, and Panerai.