hourglass

Founded in 2004 by beauty industry veteran Carisa Janes, Hourglass is a luxury cosmetics brand rooted in high-performance, cruelty-free formulations. The brand established its reputation by bridging the gap between science and beauty, prioritizing active ingredients and skin-enhancing benefits. Hourglass is widely recognized for its signature soft-focus complexion powders, weightless foundation sticks, and sleek, refillable lipsticks. Designed to deliver a radiant, lit-from-within finish, the product lines appeal to consumers seeking polished, effortless makeup. The brand's celebrated Veil collection famously became a go-to for flawless, camera-ready skin after being worn by Angelina Jolie on the set of Mr. & Mrs. Smith, cementing its status in the prestige beauty market.

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