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house of atana

Bulgarian premium footwear brand known for its artisanal embroidery, memory-gel cushioning, and elegant, craft-focused design.

ORIGIN

Bulgaria

PRICE TIER

premium

Founded in 2020 by sisters Aneliya and Tanya Kyurkchieva in Sofia, Bulgaria, House of Atana is a premium footwear brand rooted in traditional craftsmanship and modern elegance. Aneliya, a former embroidery designer at Alexander McQueen, infuses the collections with a deep appreciation for artisanal techniques and narrative-driven design. The brand’s signature style blends sculptural silhouettes with intricate detailing, offering a refined aesthetic for women seeking sophisticated, everyday wearability. House of Atana is known for its elegant footwear, including statement mules, delicate bridal heels, and sleek boots, often featuring signature embroidery, soft Italian leather, and translucent mesh. A defining element of the brand is its commitment to comfort, embedding each pair with German-technology memory gel originally developed for dancers' shoes.

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