American lifestyle brand known for its relaxed athleisure, bohemian graphic sweatshirts, and wellness-focused approach to everyday dressing.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2023 in Pennsylvania by a former beauty executive rooted in wellness and storytelling, House of Caelo (formerly Fitkitty Culture) is a women’s lifestyle and apparel brand centered on everyday comfort and mindful living. The brand focuses on easy, expressive clothing, meaningful accessories, and soulful little luxuries designed for real life. Known for its signature 'Moon Tribe' graphic sweatshirts, relaxed athleisure, and cozy knitwear, House of Caelo blends a bohemian sensibility with practical wearability.