A luxury skincare brand rooted in family tradition, known for its mushroom-powered, clean-formulated oils and serums.
ORIGIN
USA
PRICE TIER
luxury
House of GRŌ is a luxury skincare brand that merges generations of family wellness practices with modern science. Founded in 2021 by siblings Irina Gottesman, a fashion industry veteran, and Sam Kandhorov, a licensed acupuncturist, the brand is built on a foundation of holistic well-being. The core of their product line features high-performance oils and serums formulated with natural, plant-based ingredients, most notably adaptogenic mushrooms like Chaga, which is sustainably hand-harvested in the USA. Their signature products include the At Dawn Rejuvenating Daytime Oil and the After Dark Restorative Night Serum.