California-based lash authority known for its inclusive "Iconic" style and cruelty-free, handcrafted designs.
ORIGIN
USA
PRICE TIER
mid
Founded in 2012 by Jenn Chiba, House of Lashes disrupted the beauty market by bridging the gap between drugstore disposables and high-end department store options. Born from Chiba’s frustration with the lack of flattering styles for diverse eye shapes, the Southern California–based brand became a defining architect of the 2010s "Instagram glam" aesthetic.