house of nulla

Founded in 2024 by Nevbahar Koç and Esra Tümen Dinçkök, House of Nulla is a Turkish luxury fragrance house rooted in the ancient olfactory traditions of Anatolia and Mesopotamia. The brand draws its core inspiration from the legendary black rose of Halfeti, a rare flower that turns deep violet when exposed to the region's mineral-rich waters. Working with local growers to harvest the roses at night to preserve their volatile pigments, the founders translate centuries of ritual and storytelling into a contemporary language of scent.

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