London-based label known for its vintage-inspired psychedelic prints, signature knitwear, and small-batch, trend-driven collections.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Launched in 2011 from East London, House of Sunny is an independent womenswear brand founded by Sunny Williams. What began with Williams cutting patterns on his studio floor blossomed into a social media phenomenon, gaining viral traction through its distinct, 70s-inflected designs and celebrity endorsements from names like Kendall Jenner. The brand is defined by its vibrant, psychedelic prints and textural knits, with items like the wave-patterned Hockney dress and Day Tripper cardigan becoming cult favorites for a digitally-native, fashion-forward audience.