Antwerp-based knitwear brand known for its playful, modern take on traditional Scottish and Irish craftsmanship.
ORIGIN
Belgium
PRICE TIER
premium
Founded in 2009 by brothers Jan and Patrick Olyslager, Howlin' is an Antwerp-based brand that infuses traditional knitwear with a playful, contemporary spirit. The name itself—Scottish slang for “smelly”—signals its irreverent approach. The brand extends a family legacy in textiles that dates back to 1981, honoring heritage by producing its garments in Scotland, Ireland, and Belgium. Howlin' works with small, family-run factories where skilled artisans craft each piece individually using high-quality, locally sourced yarns.