hta

Founded by Lucy Home and launching in 2025, Home Technical Apparel (HTA) is a UK-based mountain bike clothing brand challenging the traditionally male-dominated cycling industry. Built around the philosophy of "Home, There, Anywhere," the brand reflects a mindset that home is found in motion and on the trail. HTA focuses on performance, sustainability, and quiet style, offering a range of gender-neutral, ethically made garments designed to move seamlessly with the rider.

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