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huckberry

American men's lifestyle brand and retailer known for its rugged, outdoor-inspired apparel and curated gear.

ORIGIN

United States

PRICE TIER

premium

SPECIALIZATION

MEN

Founded in 2010 in San Francisco by Andy Forch and Richard Greiner, Huckberry was built to bridge the gap between traditional outdoor gear and urban menswear. The brand operates as both a curated retailer and a creator of in-house labels, most notably Flint and Tinder, which is celebrated for its signature Waxed Trucker Jacket. Huckberry caters to the "everyday adventurer," offering a mix of rugged outerwear, durable merino wool basics, and versatile footwear designed to transition seamlessly from city streets to wilderness trails.

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