A global cosmetics brand born from a blog, known for its full-coverage formulas and social media-driven stardom.
ORIGIN
United Arab Emirates
PRICE TIER
premium
Launched in 2013 by makeup artist-turned-blogger Huda Kattan, Huda Beauty evolved from a digital platform into a worldwide beauty phenomenon. What began in Dubai with a collection of false eyelashes—famously worn by Kim Kardashian—quickly expanded into a comprehensive line of high-impact cosmetics. The brand built its empire on a digitally native strategy, leveraging social media to create viral demand for products like its richly pigmented eyeshadow palettes, #FauxFilter foundation, and Easy Bake loose powders.