hugo kids
German premium streetwear line for kids known for bold logos and a rebellious, urban aesthetic.
ORIGIN
Germany
PRICE TIER
premium
HUGO KIDS is the energetic, streetwear-focused childrenswear line from the German fashion house Hugo Boss, translating the adult brand’s rebellious "Gen Z" aesthetic into sizes for boys and girls aged 4 to 16. Launched as a standalone collection in 2023 under license with Children Worldwide Fashion (CWF), the line distinguishes itself from the more classic BOSS Kids label by embracing a bolder, more unconventional attitude rooted in pop culture and urban style.
Featured Items
logo detail slippers
$48.00$69.00
zip-up printed cardigan
$89.00$149.00
long-sleeve zip-up hoodie
$71.00$129.00
logo-print panelled sneakers
$159.00
faded-effect logo-patch jeans
$115.00
logo-pacth crossbody bag
$61.00$89.00
logo-detail crew-neck sweatshirt
$58.00$105.00
logo-print baseball cap
$35.00$59.00
logo detail slippers
$48.00$69.00
zip-up printed cardigan
$89.00$149.00
long-sleeve zip-up hoodie
$71.00$129.00
logo-print panelled sneakers
$159.00
faded-effect logo-patch jeans
$115.00
logo-pacth crossbody bag
$61.00$89.00
logo-detail crew-neck sweatshirt
$58.00$105.00
logo-print baseball cap
$35.00$59.00