California-based personal care brand known for its microbiome-supporting, plant-powered deodorants and active, outdoor-driven lifestyle approach.
ORIGIN
United States
PRICE TIER
premium
Hume Supernatural was founded in 2020 in San Diego, California, by a team of creators, athletes, and chemists, including co-founder and CEO Jeremy Horowitz. Rooted in California’s coastal and active outdoor culture, the brand emerged to bridge the gap between clean ingredients and high-performance personal care. Hume is best known for its signature microbiome-supporting deodorants and all-body balms, which utilize plant-based, probiotic, and proprietary biotech ingredients to neutralize odor and nourish the skin barrier without the use of aluminum or baking soda.