Danish sportswear brand with German roots, known for its iconic chevrons and deep heritage in football and handball.
ORIGIN
Germany
PRICE TIER
mid
Founded in Germany in 1923 and now headquartered in Denmark, Hummel is one of the oldest sportswear brands, with deep roots in football and handball. The brand was established when founder Albert Messmer developed one of the first football boots with cleats. Today, Hummel is recognized globally by its signature chevron stripes and bumblebee logo—a nod to its German name. The brand’s design balances a retro, heritage-inspired aesthetic with modern performance technology, appealing to both athletes and style-conscious consumers.