New York-born contemporary brand known for its feminine, playful designs and sophisticated, functional wardrobe essentials.
ORIGIN
USA
PRICE TIER
contemporary
Launched in a Manhattan apartment in 2006 by founder Hunter Bell, a graduate of the University of Alabama and Parsons, the brand embodies a blend of Southern charm and New York energy. Initially gaining widespread recognition after Bell won season two of NBC's Fashion Star, the label has become synonymous with fun, functional, and feminine apparel. The collections are defined by delightful surprises, whether through a bold splash of color, a custom print, or an eccentric twist on a classic silhouette. Inspired by travel, art, and the unexpected, the brand creates its own unique textiles and patterns.