huxley
Minimalist Korean skincare brand known for its use of antioxidant-rich Saharan prickly pear seed oil.
ORIGIN
South Korea
PRICE TIER
premium
SPECIALIZATION
WOMEN
Huxley is a contemporary South Korean skincare brand founded in 2015 by Byung Hoon Lee, a former product planner at Samsung who saw an opportunity in the cosmetics industry. Inspired by the author Aldous Huxley’s forward-thinking vision, the brand champions a “less is more” philosophy, cutting through market noise with minimalist yet effective formulas. At the core of every product is its signature ingredient: certified-organic prickly pear seed oil, ethically sourced from Morocco's Sahara Desert. This precious, antioxidant-rich oil, known for its resilience in extreme environments, provides intense hydration and protection against urban stressors.
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This K-Beauty Brand Was Inspired By the Moroccan Royal Family
This article details the founder story of Huxley, featuring an interview with founder Byung Hoon Lee. It covers the inspiration for the brand's name from Aldous Huxley and the discovery of its signature ingredient, prickly pear seed oil, which was inspired by the beauty rituals of the Moroccan royal family.
South Korean Beauty: Eight Huxley Skincare Products You Need To Try
This article provides a detailed account of Huxley's brand philosophy and origin story. It highlights founder Byung Hoon Lee's mission to create simple, effective products and recounts the story of discovering prickly pear seed oil through a connection to the Moroccan royal family, explaining the ingredient's benefits.
Minimalist Packaging We Love: Huxley Skincare & Beauty
Focusing on the brand's aesthetic, this article highlights Huxley's clean and minimalist packaging as a key element of its identity. It connects the brand's design ethos to its philosophy of using natural, effective ingredients like prickly pear seed oil.
Huxley: A new minimalist Korean skincare brand
This early profile introduces Huxley as a new K-beauty brand with a minimalist vibe, contrasting it with more common 'cutesy' brands. It covers the brand's launch positioning, its literary-inspired name, and its unique use of Sahara-sourced prickly pear seed oil.