New York-based streetwear line from Cult of Individuality, known for its rebellious, music-inspired aesthetic and distressed denim.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
MEN
HVMAN is the upscale streetwear line from Cult of Individuality, launched in 2021 by designer and founder Ron Poisson. Rooted in the parent brand's 13-year history of rock-and-roll and denim craftsmanship, HVMAN offers a cleaner, more modern interpretation of street style. Poisson, a former surfer and musician, draws inspiration from music and rebellious subcultures to create collections that are both fashion-forward and authentic. The brand is characterized by its high-quality fabrications, unique wash treatments, and graphic prints, with a focus on relaxed silhouettes in hoodies, graphic tees, and distressed denim.
$150.00$249.00
$150.00$299.00
$25.00$49.00
$37.00$49.00
$150.00$249.00
$150.00$299.00
$25.00$49.00
$37.00$49.00
$25.00$49.00
$162.00$269.00
$172.00$229.00
Founder Ron Poisson discusses the brand's history, its connection to music culture, recent collaborations, and the role of its streetwear line, HVMAN. The article highlights the brand's growth and future ambitions in building a lifestyle empire.
In an interview with George Wayne, founder Ron Poisson shares his vision for the brand's future, including its first brick-and-mortar store and a major collaboration with the band Guns N' Roses, reinforcing the brand's rock-and-roll DNA.
This article details founder Ron Poisson's strategy of using the brand's New York office as a performance and event space called the 'Cult Lab' to deepen its ties with the music industry and build community.
A comprehensive profile on founder Ron Poisson, covering his unconventional path to fashion, the launch of Cult of Individuality in 2009, and the core design ethos that blends denim craftsmanship with a rock-and-roll spirit.
This piece covers the brand's Fall/Winter 2022 runway show, highlighting a creative direction shift towards Y2K trends. It also mentions the secondary line, HVMΛN, and its focus on elevated basics.