New York-based menswear label known for its rebellious, subcultural approach to modern tailoring and streetwear.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2021 by German designer Tobias Ulmer, HYACYN is a New York-based fashion brand rooted in defiance and subcultural attitude. Originally starting as a custom shoe project, the label has evolved into a full ready-to-wear platform that bridges the gap between street culture and disciplined design. Ulmer, whose background in advertising informs his world-building approach, draws heavily on historical and personal narratives—such as naming his recent collection "Sturm und Drang" after the 18th-century German literary movement to channel a spirit of creative rebellion.