Korean vegan skincare brand merging traditional botanicals and modern science for minimalist, effective formulas.
ORIGIN
South Korea
PRICE TIER
premium
Founded in 2020 by Richard Jeongmin Kim, who was inspired by his Korean heritage while growing up in New Zealand, Hyeja is a skincare brand built on the principle of “love and grace.” The brand merges traditional Korean botanicals with modern dermatological science to create high-performance, minimalist formulas. Its products, which include serums, creams, and masks, are designed to be gentle enough for all skin types, particularly sensitive skin. Core ingredients like ginseng, rice probiotics, yuja, and heartleaf are ethically sourced from their native regions in Korea to ensure potency.