Japanese streetwear label known for its 1960s Americana, rock-inspired graphics, and subversive pop culture references.
ORIGIN
Japan
PRICE TIER
contemporary
Founded in 1984 in Tokyo by Nobuhiko Kitamura, Hysteric Glamour is a pioneering Japanese streetwear label that merges 1960s and 1970s Americana with punk, rock, and pop art influences. Kitamura, deeply inspired by vintage mass media and the music of artists like Patti Smith, created a brand that subverted traditional fashion norms. Initially launched as a womenswear line, the brand quickly expanded, becoming a cornerstone of the Ura-Harajuku streetwear movement.