i blues

Established in 1975 as part of the esteemed Max Mara Fashion Group, iBlues is an Italian fashion brand dedicated to a feminine and trend-aware woman. The brand translates its parent company's reputation for quality into a more playful and accessible collection, blending classic tailoring with contemporary, glamorous details. Its identity is rooted in creating complete, versatile looks for the modern woman, with collections spanning from tailored outerwear and fluid dresses to sophisticated knitwear and accessories. The iBlues customer is described as bold, curious, and confident, seeking to navigate both professional and social settings with a distinctive, personal style.

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