British mass-market beauty brand known for its playful, food-inspired packaging and highly affordable, trend-driven cosmetics.
ORIGIN
United Kingdom
PRICE TIER
affordable
SPECIALIZATION
WOMEN
Founded in 2013 in London by Adam Minto, I Heart Revolution is a playful, mass-market cosmetics label operating under the Revolution Beauty umbrella. The brand is defined by its highly accessible price point and unapologetically kitschy, novelty-driven aesthetic. Known for its signature chocolate bar eyeshadow palettes and heart-shaped highlighters, I Heart Revolution caters to a trend-conscious, Gen Z and Millennial audience seeking fun, expressive makeup without the luxury markup.
$130.00$240.00
$144.00$351.00
$155.00$336.00
$143.00$363.00
$209.00$366.00
$24.00$252.00
$48.00$212.00
$37.00$218.00
$130.00$240.00
$144.00$351.00
$155.00$336.00
$143.00$363.00
$209.00$366.00
$24.00$252.00
$48.00$212.00
$37.00$218.00