i profumi di firenze

Founded in 1966 in Florence, Italy, by apothecary-perfumer Dr. Giovanni di Massimo, I Profumi di Firenze (also known as Spezierie Palazzo Vecchio) is a niche fragrance house rooted in Renaissance history. The brand’s origins trace back to the discovery of a 16th-century manuscript containing the secret perfume formulas of Catherine de Medici, unearthed in the basement of an ancient apothecary following the devastating 1966 Florentine flood. Inspired by these historical "Muschiari" recipes, the house meticulously hand-blends its fragrances in small batches using high-quality, natural botanical essences and proprietary extraction methods.

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