i.am.gia

Founded in 2017 by sisters Alana Pallister and Stevie Cox in Australia, I.AM.GIA quickly became a defining force in the late-2010s revival of Y2K and bold streetwear aesthetics. The brand was conceptualized around the fictional persona of 'Gia,' inspired by 1980s supermodel Gia Carangi, embodying a fearless, unapologetic attitude. Almost immediately after its launch, the label achieved viral status when it was embraced by high-profile celebrities and influencers, cementing its position as a go-to for the 'model-off-duty' look.

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