Italian luxury sportswear brand known for its playful, pop-art-infused knitwear and streetwear designs.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1974 by Giuliana Marchini and Silvano Gerani, Iceberg is an Italian luxury fashion house that pioneered the concept of knit sportswear. The brand quickly became known for its dynamic and humorous approach, incorporating vibrant colors, pop-art graphics, and cartoon characters into high-quality knitwear. This distinctive style resonated with the Paninaro youth movement in 1980s Italy and later found a following within the American hip-hop community.