ice play

A diffusion line of the iconic Italian house Iceberg, ICE PLAY was founded in 1994 to reach a young, dynamic audience. The brand translates the parent company’s knitwear heritage and bold aesthetic into a more accessible, casual context. Its design is rooted in a vibrant, sporty style, characterized by bright colors, bold graphics, and a mix of innovative details. The collections for men and women draw inspiration from travel and a self-described “newstalgia” for the 80s, 90s, and early 2000s, resulting in an energetic and irreverent take on streetwear.

See more