Japanese streetwear brand fusing the attitude of street culture with the energy of electronic dance music.
ORIGIN
Japan
PRICE TIER
premium
Founded in 2021 by Ken Yokokura, Ice & Techno is a Tokyo-based brand that merges street culture with dance music. The brand evolved from Yokokura's previous project, FORTYFOUR, which gained attention after being worn by artists like A$AP Rocky. Drawing from his experience with Palace Skateboards and a brief stint as a design assistant at Yeezy, Yokokura's designs for Ice & Techno are a modern interpretation of high street fashion. The collections are themed around the fusion of contrasting concepts, reflecting a creative process deeply rooted in music and Tokyo's contemporary culture.