iceberg

Founded in 1974 by Giuliana Marchini and Silvano Gerani, Iceberg carved out a unique space in fashion by introducing the concept of luxury knit sportswear. The Italian brand quickly became known for its dynamic, ironic, and pop-art-inflected style, famously incorporating cartoon characters like Mickey Mouse and Snoopy into high-quality knitwear. This vibrant approach resonated with emerging subcultures, becoming a staple for the Paninaro youth in 1980s Italy and later gaining traction within the UK rave scene and '90s American hip-hop, where it was referenced by artists like Jay-Z.

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